Identity

Element 21 Identity
Element 21 Sports is a designer, manufacturer and marketer of advanced scandium alloy golf and fishing equipment. Chromapop Creative was asked to undertake a complete identity refresh to reinvigorate the brand’s personality and assert its position as a premium, high end product as well as producing thorough guidelines to improve consistency and marketing collateral. A flexible and vibrant colour palette was chosen, along with a modern, understated design.

    The Second City
    Identity

     The Second City specializes in sketch      comedy and improvisation and has      been delighting audiences for over 50      years. With resident companies in both      Chicago and Toronto there are shows      seven nights a week on The Second      City stages.

     The Second City identity redesign      needed to have affinity for the existing      logo, understated creative
     to accompany a variety of materials      and a strong graphic presence.

Digital Impressions Group
Identity

The Digital Impressions Group is a new media agency offering services ranging from graphic design to digital photography, printing services and exhibition display.

The brief for The DI Group identity was to differentiate the 4 distinct sections of the agency, while uniting them into a continuous, clean and modern design.

The finished product tells the story of who DI Group is, reflected in every piece of their promotional material. The final design offers a striking impact, typographic refinement and visual richness. The consistent visual aesthetic has helped the brand to reinforce its credibility in a highly competitive industry.

    Blue Haus Construction
    Identity

     Blue Haus Construction, a German      construction firm requested an identity      refresh with universal appeal and a      clean, understated design. The result      is simple creative that features a      house shaped, dye cut business card

    Ergoforma
    Identity

     Ergoforma is a company specializing in      ergonomic office design.

Following a close collaboration with the client, we created a clean and crisp identity with reference to ergonomic posture and movement in the logo.

    Tyson Black
    Identity

     Tyson Black is a freelance hairstylist      who requested a logo and identity      reflecting his personality and personal      aesthetic.

     The result is bold, graphic versatile      creative with a black and white palette      that represents a pale person who      loves to wear dark colours.