The Second City      The Second City specializes in sketch comedy and improvisation and has been     delighting audiences for over 50 years. With resident companies in both Chicago     and Toronto there are shows seven nights a week on The Second City stages.     Shortly after becoming Art Director of the Toronto branch of The Second City, the     Toronto branch and the Chicago branch collaborated on a full brand refresh. All     visual creative materials were redesigned and reissued under the new brand style     guide.  The rebrand had a variety of criteria,     some of which were: To utilize bold, high impact colour palettes for all visual materials.     To insure mass appeal to all adult demographics across all forms of media. For show     materials such as posters, the design needed to portray the ensemble cast in equal     roles as there are no headliners in the shows. The conceptual design needed to be     general enough as to not depict any kind of specific storyline but enticing enough to     fill the theater every night. The Second City branding and promotional materials strived     to convey the message of intelligent topical humor as well as legendary history. The     actors were the focus of the shows so the brand guidelines required the creative to     focus on faces and expressions as any one of the actors could become the next big     star.     The product The Second City is most known for is the Mainstage show which     changed over several times a year. New materials and photography had to be     generated for each show and the new branding criteria applied to each season.     The following pieces are some of the show promotions I was honoured to have     the opportunity to create.

The Second City    good’s Good, evil’s Bad    Mainstage Show Poster      The brief was to create a fully integrated marketing campaign for The Second City’s     56th, Sketch Comedy Revue good’s Good, evil’s Bad.     This highly successful campaign contained hundreds of promotional materials     for all sorts of media from posters to advertising, merchandise and radio ads.

The Second City     Invasion Free Since 1812     Show Poster         The Brief was to create a fully       integrated marketing campaign for The       Second City’s 55th, Sketch Comedy       Revue Invasion Free Since 1812.       This highly successful campaign       contained hundreds of promotional       materials for all sorts of media from       posters to advertising, merchandise       and radio ads.

The Second City   Hellbound Show Poster   Show Poster      Hellbound was a joint venture between    the Gay Pride Committee and The Second    City. Originally slated to be a one time    special feature for gay pride week, this    show was continued with a rotating cast    on a regular weekly basis due to its    overwhelming success.    Part of the challenge of working with the    Second City was to provide quick turn    around times that accommodate special    shows as well as be to be ready and    prepared for sudden conceptual changes.

The Second City     Summerslam - Show Poster         Summerslam, Stratisfaction was a joint       venture between the WWE and The       Second City.       This special one time show featured       celebrity guest Trish Stratus interacting       with The Second City ensemble cast. Part       of the challenge was integrating The       Second City and WWE branding as to       accommodate both parties and to not       alienate either audience.

Tony n’ Tina’s Wedding  Show Poster  Tony n’ Tina’s Wedding is one of the longest-running comedies in North American theatre. Credited as the originator of the “environmental theatre” craze,  Tony n’ Tina’s Wedding stages a traditional Italian wedding and reception with warm and intrusive stereotypes pushed to the limit. Audience members are treated as  guests at the wedding by the interactive, improvisational comedy cast.  The creative was kept simple, a wedding theme with loud and eclectic graphics, combined with a flexible and vibrant colour palette and engaging photography.  Playful visuals were paired with punchy copy and direct call-to-action that reflects the mood of the show and compels audience members to be part of the wedding  of the year. This highly successful campaign contained hundreds of promotional materials for all sorts of media from posters and advertising to radio